Kraft Case Coffee Pod Essay

Competition: Market Share of Competition This chart of the market share shows that Kraft Foods was the world leader in coffee sales with 15% of the global market. In Canada Kraft’s/Nabob and Maxwell had a combined share of 35%, where Nestle had 19%, Private labels accounted for 25%, and smaller companies summed 21%. With grocery markets carrying a selection of coffee brands and flavors along with major retailers such as Starbucks and Tim Horton’s selling their coffee beans in grocery outlets, competition in the Canadian coffee market remains very aggressive. There are four major coffee pod competitors in Canada and they are One-to-one, Home Cafà ©, Senseo, and Bunn My Cafà ©. One-to-one One-to-one brews coffee pods in two different sizes and has a bar quality. This machine has advantage that it can also change its spout in order to make iced tea or regular tea. They also use the biggest coffee pods at 9.7 grams vs. the other 7 gram pods used in regular machines. One-to-one also has three different varieties to choose from; You can purchase a 16 pack of pods for $4.99. These coffee pod machines are available at the Bay, Canadian Tire, Zellers, and Home Outfitters. Home Cafà © Home Cafà © has pressure brewing coffee pods while getting the full flavor of the bean. This machine has a removable platform to avoid spilling and can brew three different cup sizes. This type of coffee pod has 4 different flavors to choose from and a 16 pack of single coffee pods cost $4.99. Senseo Senseo has a specialized machine that creates a rich froth on each coffee brewed. Each blend is brewed in 30 seconds and has an automatic shutoff after one hour of no use. Senseo uses premium beans and offers four flavors that come in packages of 18 for $4.99. Bunn My Cafà © Bunn My Cafà © use special spray head and delivers maximum flavor in each cup. This machine can also brew a cup in 30 seconds and has 9 brewing settings to change the strength of the coffee. Out of all the machines listed above Bunn My cafà © machines sell in retail for $150 per machine, the highest price out of the four. The cheapest machine is the One-To-One selling in retail from $60 – $75. The best deal for retail selling price of pods is Senseo at $4.99 per 18 packs of pods Social/Cultural Canada compering to other countries work with faster technology and faster workforce. Before Canadians, coffee drinkers were taking them longer to get their coffee. Today the Canadian coffee drinker can get their coffee in one minute. These advanced technologies reflect to overall Canadian technology and the fast-paced environment that Canadians live in. Technology Even though coffee pods may cost a little bit more per cup of coffee, it has its benefits. Whit use of the prepackaging for the single serving coffee the SSP machines can deliver coffee in less than 1 min. The SSP machine measure the water tank or the amount of ground coffee for your cup, just place pod and press a button. You no longer have to throw away the nasty wet filter with used coffee you just have to recycle the little plastic pod. Pods also do not use an actual coffee pot, so you do not need to clean the pot of coffee every day. This is perfect for people that usually make only one coffee, instead of making a batch, only a single cup is processed. Different kinds are also available in terms of taste. Environment Kraft has taken some significant actions to keep the environment safe and clean. One aspect relating to environmental factors is that, the SSP machines are much easier to clean than the other pods on the market. It  allows you to have cluttered ground coffee that is unable to be used, no leftover coffee to pour away and no pot to clean. When finished, users would simply dispose of the pod in the garbage or compost bins, whereas regular disposable coffee cups and filters must be thrown away in the garbage. Micro Environment The 4 P’s Price $0.50 per cup Product Single-Serve Coffee Pods (SSP) Promotion – Consumer shows, demo program booth, television sponsorship campaign, giveaways, print ad buy one get one free coupons Place – Consumer shows and big retail outlets across Canada. Three different merchandising tools: Shelf-strips with coupon AdPad that holds 12 bags and coupon holder, On-Shelf Racking that holds 14 bags, Branded Off-Shelf Bins that holds 48 bags. Mission Statement: â€Å"Helping people around the world to eat and live better.† Kraft Foods Inc., Consolidated Income Statement USD $ in millions Marketing Objectives Herzog’s goal was to obtain 45% market share at the end of 2006 He also expected 6% from a 12.5 million household in 2004 and 8% in 2006. For advertising, Kraft wants to use TV sponsorship using all television programs for 3.5 launching. Production for a 30-second English-language contest spot would cost $10000; airtime to run English language spot for one week would cost $15000, giveaways would cost $5400. Promotional execution would cost $5000. Herzog also wanted to use direct marketing through an email campaign. This is where customers would be sent an email inviting them to visit a website and register to win a fee year’s supply of coffee pods. Merchandising objectives for Kraft’s coffee pods includes shelf-strips with coupon AdPad, on-shelf racking, as well as branded off-shelf bins. The cost for the total campaign is $961400 and there would be $38600 left from the $1000000 budget. Proposed Marketing Strategy Price: To create better value for our customers we decided that price of $4.99 for 16 pods is perfect. Our competitors have the same price but we have better value. This price of $4.99 will target Melitta in direct competition since they offer the same value. Maybe a slight increase (18 pods instead of 16 pods). This will ensure that Kraft would win in the competition. The wholesale price for the coffee pods should be $49.99 for 200 coffee pods. And for market share, we recommend Mr. Herzog to start at 20% with an increase of 5% per year that will lead him to those desired 35%; 20% is very possible for Kraft and its very profitable Product: Kraft’s branding Our Branding strategy focuses on the packaging. The branding strategy for Kraft’s Maxwell House and Nabob Brand should reflect the consistent branding strategy already being implemented by the company. However, Kraft should use upscale packaging and back up the upscale high quality product that they have. An example of an upscale packaging concept by current market entrant is Melitta. The reason for my branding strategy focus on the packaging is due to the principle of first impression and mental association that a potential consumer will have especially Kraft’s target market. The target market for single serving pods is high-income individuals and families ($91,000) and well-educated individuals. Place: Most Canadians have their cup of coffee at home or at the nearest available store. Kraft should make coffee so good it enhances the time we spend with friends and family while enjoying a cup of it. A good way to go about it would be dividing the Country in regions and market the product targeted right at their consumer profiles. Furthermore delivery straight to retail stores would make the supply chain shorter hence costs will be less. Even better would be to encourage most buyers to buy it on the Website, with free delivery or a more effective promotion tactic. If the Consumer buys the product straight from the manufacturer the dividend will scale up rather then selling them in bulk to wholesalers and retailers. Promotion: Promotion is the most important element of the proposed marketing strategy; all medium must be evaluated then used to acquire as many consumers as possible. One of the things that can be used is print advertising; billboards, magazines, newspapers etc. Another option is also TV sponsorship, using almost all television programs for 3.5 months launching. Direct Marketing can also be suggested for example email invite consumers to visit the Website then put an offer like click to win a free supply of coffee pods for a year. Merchandising has its own promotional options too like on shelf racking, shelf-strips with coupon AdPad or branded off shelf bins. References Stephanie Larkin (2007) Current Trends Of Coffee Consumption. Retrieved from: http://www.streetdirectory.com/food_editorials/beverages/coffee/current_trends_of_coffee_consumption.html Ben Berry (Oct.2011) Coffee and Tea Industry Trends from the Canadian Coffee and Tea Show. Retrieved from: http://www.ats-sea.agr.gc.ca/eve/6060-eng.htm NPD Group(July 2012)More Canadians opting to brew their favourite drinks at home Retrieved from: https://www.npdgroup.ca/wps/portal/npd/ca/news/prca_120720/ Stock Analysis on net(2012)Kraft Foods Inc. (KFT) | Income Statement. Retrieved from: http://www.stock-analysis-on.net/NYSE/Company/Kraft-Foods-Inc/Financial-Statement/Income-Statement Dolcera Public (August 2009)Premium Coffee Market Segmentation. Retrieved from: http://www.dolcera.com/wiki/index.php?title=Premium_Coffee_Consumers_Market_Segmentation

Aphrodite/Role of Women in Illiad Essay

Throughout the many annals of Greek mythology, there have been many fascinating characters, ranging from the beginning of time with Gaia and Uranus, to their children, Cronus and his wife Rhea, through the Titanomachy, the war of the Titans versus the Gods, and finally to their children, the Olympians themselves, and the dawn of the Silver Age. Of the twelve Olympic Deities, you have five Goddesses: Hera, the queen of Olympus, Demeter, Goddess of the harvest, Aphrodite, Goddess of Love, Artemis, Goddess of the Hunt, and Athena, Goddess of Wisdom. While each of them have their own intriguing backstory, histories, and myths associated with them, there are none more fascinating than Aphrodite, the goddess of love, beauty, and sexual rapture herself. Her intrigue begins at her inception into the world of Greek Mythology. There are multiple accounts of how Aphrodite came into existence but the most widely recognized one came from Hesiod’s poem Theogony, on the origins and genealogies of the Greek Gods and Goddesses, in which much of Greek mythology is derived from. As the myth goes, when Cronus castrated his father Uranus, Uranus tossed his amputated member into the Ocean, and from the resulting foam, out came Aphrodite, fully grown in all her beauty and splendor. It is said that it is because of this lewd beginning that Aphrodite gained her erotic nature. Almost immediately after joining Olympus, Zeus’ fear quickly grew about a growing conflict between the Gods about who would be the one to take Aphrodite’s hand in marriage. Acting quickly Zeus married her off to his son Hephaestus, the God of smiths, crafters, and weavers, due to his anger towards Hera for throwing him off Olympus when he was born because of his innate unattractiveness. Aphrodite did not however take her wedding vows very seriously and took part in quite a number of affairs. Her partners ranged from Gods to mortals to include Dionysus, Hermes, Poseidon, Nerites, Anchises, Butes, Phaon and Phaethon, but her two main affairs were with, firstly Ares, the God of War, with whom she had numerous children with, mainly Eros (god of love), Phobos and Deimos (the embodiment of fear and error), Anteros (god of love returned), as well as Himerus (personification of lust), and Harmonia (goddess of Harmony). Her second main affair was with a mortal name Adonis. She had to compete with Persephone, Goddess of Spring for him, and the conflict got so heated, that Zeus believed he had to step in to resolve the issue. Jealous of Aphrodite’s love for him, it is said that Ares himself transformed into a bull and killed Adonis himself. What was blatantly obvious from the moment she walked out of the Ocean was that Aphrodite’s erotic nature and her command over love gave her immense power and control. Love, being one of the most basest of instincts, gave her a level of influence of the males of the world that set her apart from the rest of the Olympians. It was said that whenever Aphrodite spoke, even Zeus listened1. While Aphrodite definitely has a loving side to her, it is by no means her sole personality trait. Many a myth have portrayed Aphrodite, not only as jealous and vain, but also deceitful, and at times downright ruthless. When it suited her, she was known to be unapologetically treacherous and malicious, and her sway over men was often potentially deadly. The bewitching power she possessed over men very often led to their own destruction. To illustrate how deadly Aphrodite can be, we need not look no further than the Judgment of Paris. The Judgment of Paris was when Hera, Athena, and Aphrodite, came down to Earth, and with a certain influence from Eris, the God of discord, Paris was asked to choose the most beautiful between the three of them. Aphrodite, with her power over men, was of course chosen. Paris was promised the most beautiful woman in the world, and as a result, an uncountable number of men bled for his choice in the Trojan War. To exemplify her vain, jealous nature, we look to the myth of Eros and Psyche. Jealous of Psyche’s beauty, she sent a plague to her homeland and said the only way to rid the land of plague is to sacrifice Psyche. As soon as Eros laid eyes on her, he fell in love and saved her from the sacrifice and married her. Even though they were married, Eros would never let Psyche lay her eyes on him. One night to satisfy her (and her two sisters) curiosity, she snuck into his chambers and accidentally woke him. Irate and disobeyed, Eros fled. Driven by love, Psyche implored Aphrodite to give her another chance, but with ulterior motives in mind, Aphrodite agreed. Psyche was forced to complete a series of nearly impossible tasks, culminating in Psyche having to go to the Underworld and retrieve a box of Persephone’s beauty cream. Upon opening the box, Psyche fell into a coma, at which point at Zeus’ command, Eros brought Psyche up to Olympus and made her immortal. In regards to certain Olympians, the power and influence they possess and exert is apparent as the light of day. Two very evident examples are firstly Zeus, the king of the Gods, and Poseidon, the lord of the seas. With goddesses like Aphrodite, her power isn’t always as clear. Instead of obvious supremacy over the physical realm, Aphrodite has command over man’s more basic instincts. This in many ways, can be much more dangerous, and is abundantly clear when she seems to give immortal Gods a very bone-chilling mortal side. Topic #13) Discuss the role of women in the Iliad by Homer. Masculinity in ancient Greece was one of the most highly regarded character traits a human being could possess. Men in Greece were expected to be tough, cold, and exude power with not an over abundance of rules and a lot of wants and desires. Women on the other hand were, for the most part, to be treated and kept like slaves. Ladies were viewed as property by their male opposite numbers, and their function outside of the home were severely limited and confined to religious activities. Sardonically, this same people that revered Goddesses. Goddesses were to take part in the glory of war, and were able to abide by their own rules. That is the case for Goddesses in the Odyssey by Homer. While most to all women are treated as second hand citizens, there are many different types of women portrayed in the Iliad. There are resolutely willed women, clever women, damsels in distress, evil and vengeful women, and women that could potentially bring about the downfall of the protagonist male hero. Among those there are also women who are shown as the spoils of war. The true irony is that while the story is predominantly about conflicts in the male dominated world, the cause and inspiration of these conflicts is usually the opposite sex itself, women. The women in the Iliad can, for the most part be separated into several groups. In the first group, you have the women who are specifically portrayed as less than human and are more property than anything else. The most prominent example for this is the case of Briseis and Chryseis. While it may seem both characters are merely â€Å"war prizes† to be won by the opposing side, their impact is a little less obvious and a little more mercurial. Neither of these two women have any sort of power (physical, political, magical, etc. ), however their breathtaking beauty simply influences men to keep on going to war for them. When Apollo blighted the invading forces with a plague, cursed to ravage the Greeks until Chryseis was give back to her Trojan father, Agamemnon proclaimed to Achilles that if he gives Chryseis back to the Trojans, he shall take Bryseis, Achilles’ war prize as his own. So angry Achilles was with his king, that he withdrew from battle and allowed the Greek forces at the mercy of the Trojans. This shows how great the power a woman’s beauty can behold, and how simple it is for them to take advantage of man’s baser instincts. Helen of Troy is another example of the sway that beauty has over the male gender. Because of her abduction and her complicit role with Paris and Troy against Menelaus and the Spartans, the Trojan war was sparked and both nations paid dearly as a result. Eventually though, it was made clear that she deeply regretted her decision to leave for Troy and despised herself and Paris for allowing so many to die so that they could simply be together. Of all the female characters in the Iliad, none play more idealistic of a role than Andromache, Hector’s wife. While she doesn’t have multiple men killing each other over her, she no less plays an important role. Andromache can be described as the anti Helen. Hector is the one man in all of the Iliad who loves and adores his wife. She was his main motivation for defeating the Greeks, for he knew what would happen to her and his son should the Greeks claim victory over them. She is the perfect example of your ideal housewife. Her two goals are to raise their child and to keep her husband happy. The next group of women are those who would be described as having a much darker side. The ones who, for example, use their beauty and sexuality as a weapon. The most blatant character who’s guilty of such action is Aphrodite, the goddess of sexual manipulation herself. Starting with the judgment of Paris, where she seduced Paris into choosing her as the most beautiful Goddess over Athena and Hera with the promise of giving him the most beautiful woman in the world. As a result, the Trojan War was started. The next woman that falls under this category is Calypso, the daughter of Titan Atlas. When Odysseus was washed up on her shore, she immediately fell in love with him. Calypso enchants Odysseus to and forces him to stay with her for the next seven years, in which, by certain accounts, Calypso bore him three children, Latinus, Nausithous, and Nausinous. He was not able to leave until Hermes came to Calypso with a directive from Zeus to let him go free. These characters reinforce the stereotype that women have no physical power, but can very easily seduce men and manipulate them with their beauty and sexual nature. The final female character of significance in the Iliad is Athena. As the patron goddess to Odysseus, it is her duty to protect him and his family and steer him in the proper direction when he goes off course in life. Without her guidance, Odysseus’ son Telemachus would have most likely given up on his father and allowed Penelope, Odysseus’ wife to marry one of her suitors. Under the guise of Mentes, the advise that Telemachus receives from her plays an incredibly significant role in his development as a man. On top of that, on multiple occasions, Athena saves Odysseus’ life from Poseidon, whom he angered with his arrogance after the victory at Troy. This benevolent role that she plays is reserved for specifically female goddesses. While mortal women are seen as weak, even the more evil ones, the female Goddesses boast being able to wield as much power as the males Gods. While most mortal women in the Iliad are stereotyped to a fault, there are still a small number, such as Andromache and Penelope, that give ancient Greek women a sense of dignity. The goddesses’ story is something else entirely. While mortal women are stuck as mere housewives, the goddesses are viewed as equals from the male counterparts. It can be argued that the power that goddesses like Athena, Hera, and Aphrodite wield matches that of Poseidon and Hades. The respect that goddesses command can be seen when Athena had the city of Athens named after her over Poseidon. However. overcoming that lay before him and with much help needed from certain people around him, Odysseus finally made it home.

An Examination Of The Caviar Market Economics Essay

An Examination Of The Caviar Market Economics Essay The new business is aiming to produce a substitute caviar product in Russia and Kazakhstan, with a view to exporting it to the UK. It is anticipated that the main targets for this product will be those in the low to middle income bracket who would not generally be able to afford real caviar. Consumption of caviar in the UK is not as widespread as in some other regions and this is thought to be primarily due to the high price that is commanded by caviar in the country. The aim of the business is to provide an affordable alternative that will be provided over the internet and by phone, allowing for rapid delivery of products that are well priced. Loyalty offers will be available and the business aims to target the general consumption market rather than the exclusive, luxury segment of the market. Initially, the target will be the UK alone, although there is no particular reason that this could not be extended in time as production increases. Substitute caviar made up of a variety of d ifferent ingredients will be available in order to satisfy the widest range of tastes possible. Overview of Research Process A multifaceted research approach has been taken, due to the fact that whilst completing the initial research it became clear that the UK market may not be the best initial overseas market to target, and this resulted in a wider analysis than originally anticipated. Consideration was given to the global market for both the export and import of caviar and caviar substitutes, with a view to gaining an understanding of the general movement of caviar and also in an attempt to understand where the value lies and where there is opportunity for growth. Another research approach was to look at commentary specific to the UK market and the way in which UK consumers view the caviar products, in order to get an idea as to whether or not there is likely to be a demand for a caviar substitute of the nature proposed. This type of research will naturally require greater depth and primary research in the form of consumer questionnaires; interviews would also be desirable to supplement the general media reports. Information was also obtained in relation to the production industry in Kazakhstan and Russia, which was also seen as important as this gave an indication as to whether or not these countries had the ability to increase their production and had the necessary facilities to do so at a reasonable price. Critique of Research Process The research process was somewhat scattergun in nature, aiming to cover a wide range of issues and this resulted in lack of depth at times. By attempting to determine the potential market in the UK, the general market for caviar and caviar substitutes, the general production processes and the way in which caviar substitutes are developed, this research was naturally less detailed than may be necessary in the next stages of business development. A more focussed approach, for example, looking specifically at the UK and the va rious caviar substitutes available, may have been a more productive approach at this stage.

Ethical Dilemma vs. Ethical Lapse Coursework Example | Topics and Well Written Essays - 250 words

Ethical Dilemma vs. Ethical Lapse - Coursework Example The decision made was not ethically right for the situation. The manager should have let John go. Having a comfortable working environment in the workplace is crucial to the output of any organization. Also, the organization will grow economically, if the output of all members is maximized rather than focusing on the output of one individual (LRN, 2007). An ethical lapse is where the concerned individual makes wrong decisions that result in a negative outcome (Kurtz & Boone, 2011). An example of a situation that focuses on ethical lapse is discussed below. A friend of mine (Mark) worked in a company that deals with the provision of mobile service network. He got information that the company was experiencing financial problems, and they were being forced out by the competition. Talks about the company being sold out to another service provider were undergoing. Mark informed his friends and relatives of the situation of the company and urged them to sell off their stock before the announcement was made public. The decision that Mark made was ethically wrong. Manipulation of stock sales based on internal information is a disadvantage to uninformed parties as they suffer great losses while the informed parties make huge profits. Mark should not have had informed his friends and relatives beforehand. He should have waited for the public announcement so that the losses could be distributed equally among the shareholders of the

Voluntary Ratings And V-chip Technology Essay Example | Topics and Well Written Essays - 500 words

Voluntary Ratings And V-chip Technology - Essay Example Parents must assume responsibility for what their children are exposed to on the public airwaves, and the government has provided parents with some valuable tools. Nonetheless, it can be argued that these tools have not been properly publicized or explained to parents. The government cannot simply endorse these tools and then forget about the problem. It must expand publicity of these tools, it must create educational resources which are readily available to parents and the public, and it must maintain an oversight function to ensure that broadcasters continue to comply with certain minimum standards. Section 551 of the Telecommunications Act of 1996 was a directive from the U.S. Congress to the broadcasting industry. This directive called on broadcasters to establish voluntary ratings for programming. The system was designed to include ratings for programs with sexual themes, violence and other topics or themes which parents might deem inappropriate for their children. On September 25, 1997, the Federal Communications Commission reviewed a set of standards that were agreed on and proposed by broadcasters. These proposed standards included an advisory before the broadcast to be followed by a basic grading system. For example, a TV/ M rating would be for mature audiences only; a TV/14 rating would strongly caution parents to be aware of inappropriate themes; and, a TV/PG would suggest parental guidance. In addition to these voluntary rating standards, the government also endorsed the implementation of certain technological tools. These technological tools, based on the V-chip, would prevent inappropriate or objectionable material from being broadcast. The enforcement of the government’s V-chip† directive required increased advertising to consumers on the purposes and the use of the V-chip, and the expansion of V-chip technology to the radio.

The Movie From Earth To Moon And Back Essay Example | Topics and Well Written Essays - 500 words

The Movie From Earth To Moon And Back - Essay Example If someone is looking for a big entertainment in the classical style, Georges Mà ©lià ¨s 1902 science fiction film, â€Å"A Trip to the Moon† is certainly the most appropriate option. The movie is based on a group of astronauts who went on the moon. The clip of movie is available online at Youtube the link to which is mentioned at the end. It starts with the scene of a hall filled with several astronauts wearing wizard-like gowns and long pointed hats. Their leader shows them how they can make a trip to the moon by drawing a picture on the blackboard which shows a shuttle moving toward the moon from the earth. The idea gains appreciation and they immediately put on their astronauts’ uniform. They fill in the shuttle and a group of young and beautiful lasses closes the shuttle, and the shuttle is thrown into space with a power gun. The moon shows a man’s face who seems angry to see the approaching shuttle, and to his dismay, the shuttle hits him in the eye. Astronauts come out of the shuttle. Tired after a long journey, they cover themselves with their gowns and sleep at a calm place on the moon. The movie shows human faced-stars and planets watch the group of sleeping astronauts and wonder. The queen of the moon appears sitting on a crescent and she calls for the snowfall. The snowfall wakes the astronauts up who seek refuge in a cave. The cave grows a lot of mushrooms. One of the astronauts stands his umbrella on the moon floor and to his wonder, the umbrella grows into a big mushroom. Then the story gains an action theme. A moon alien appears from somewhere and tries to scare away the astronauts who beat him dead. He vanishes into the air like smoke. After that, more and more moon-aliens emerge and attack the astronauts. They overpower the astronauts and take them to the king alien. The rest of the astronauts run their way back to the shuttle, while a lot of moon-aliens chase them holding arrows to kill them.

Law and ethics Essay Example | Topics and Well Written Essays - 500 words - 3

Law and ethics - Essay Example Management failures have occurred in the past due to which policy makers were promoted to create the Sarbanes-Oxley Act. Managers are involved in the act of providing misleading (overly positive) information regarding their organization. Similar kind of activities took place before the crises of 2008 and when the real valuation of the financial products were realized, the offloading of investments took place and odds turned against the managers. Due to this change in policy, several banks increased the amount of their investments and provided huge amount of loans and the end result was that some of the major banks of US lost all their liquidity and were on the verge of going bankrupt. John C. Coffee asserts that there are three main causes of the crises of 2008, these include: Failure of gatekeepers which in this case is the rating agencies, managerial failures which in this case is that the mangers gave precedence to their own interest over the interest of their investors and lastly because the regulations were relaxed by the Securities and Exchange

Introduction on polymers Essay Example | Topics and Well Written Essays - 1500 words

Introduction on polymers - Essay Example Thermosetting polymers the chains become cross-linked so that the solid materials are produced that can not be softened and that ca not flow. Polymers are usually made in one of two polymerization process. In condensation-polymerization the linking of molecules creates a by product, which is usually water nitrogen or hydrogen gas. Thermoplastic polymers consist of a series of long-chain polymerized molecules in which all the chains are separate and can slide over one another. Thermoplastic polymers The long chains of thermoplastic polymer are connected by weak forces alongside the chemical bonds extremely strong. When they are heated the walls weaken and the polymer becomes soft and flexible at a high temperature and becomes a viscous melt. The cycle can be reversed by cooling of the materials. Thermoplastic elements usually can be of semi-crystalline structure or amorphous structure. Civil engineering materials such as polyester, nylon 66 and polycarbonate are the best examples of a morphous thermoplastic polymers. The developments polymers technology has led to high performing types of polymers such as polythersulphone which is amorphous in nature and polyetheretherketone which are semi crystal-line. The above two are more efficient than the normal thermoplastic, although they are not employed in civil engineering due to high costs. Thermosetting polymers They can be used in two separate ways firstly as a composite that is when combined with fibrous materials and secondly when as an adhesive and maybe as epoxies. They are formed in two stage chemical reaction when a polymer such as polyster, vinylester or epoxy is reacted with a curing agent. The reaction can be performed in a normal room temperature or the application of either controlled heat or pressure. Thermosetting polymers are strong in nature and can be affected by heat. The two procedures used to polymerize the thermosetting polymers used in civil engineering are the cold system that are cured at ambi ent temperatures and the hot cure system whereby polymerization is performed at elevated temperatures. Polymer science The research on polymer science continues to come up producing new products in the market. The polymer science and engineering are marching together although they are more interested on new materials being produced. Poly was scientifically born to understand how rubber and plastic works and they can not be separated. Polymers are now forming the basis of clothing and automobiles among others. New elastomeric, plastics, adhesives, coatings and fibers among others are being invented by the use of new technology in science. The scientific theory accepts the relationship between polymer structure, physical property and their behavior. Polymers are playing a very important role in processing of other industrial products. Anisotropy in thermoplastic polymers plays a significant role in thermal conductivity. Highly drawn semi-crystalline polymer samples can have a much hig her thermal conductivity as a result of orientation of the polymer chains in the direction of draw. For amorphous polymers, the increase in thermal conductivity in the direction of the draw is usually not higher than two. Many polymers experiment a viscous reaction as an elastic response towards stress and strain. Combinations of some elastic and various viscous elements are being used to determine the melting behavior of polymers. The above characteristics make them be classified under the

Estimating Essay Example | Topics and Well Written Essays - 250 words - 1

Estimating - Essay Example Therefore, the calculation of the height of the building will be as follows; This means that the height of the tower from the first floor is 108ft. However, in order to find the total height of the building from the ground floor, 15ft have to be added to the total 108ft. Therefore, the total estimated height of the tower from the ground floor to the indicated place will be 123ft. This estimation method is better since there is no information provided about the height of the floors. Even though the estimation method cannot provide accurate data, it is the best method for estimating the towers length up to the indicated place. In order to calculate the total load the foundation of the tower must carry, assumptions have to be made based on the universal measurements used for the construction of towers and buildings. One can assume that the tower is 8m wide and 16m long, the wall, that is above the foundation, is 1.0kN/ m, the piers are 300mm, and the walls are 200mm thick. The mass of the concrete used in the construction is 2400kg/m3. Below is the calculation for each floor which will later be multiplied by the number of floors present in the tower. From the calculations above, the total amount of load on the foundation is equaled to 324 * 10 = 3240kN. The factor 10 has been used since it is the number of floors that are evident in the image provided. The result obtained are a rough estimate since there are no accurate data provided by the

Modelling Leadership Essay Example for Free

Modelling Leadership Essay Many people have potentials of becoming leaders by virtue of their births, for instance, into royal families. Some others cashed in on the naivety and innocence of the people around and, before long, became leaders; not necessarily by achievements but because they are opportunist. I see real leadership emerging when a individual can successfully impact the life of others which in turn makes them willing followers. This is the category my headmaster falls into. My relationship with this man started a couple of years ago. As a teacher and mentor, he sees every opportunity for success in every child. He is by no means a disciplined man, yet he is patient enough for any student. He is the headmaster, coordinating the teachers; yet he is the teacher himself. He takes it as a responsibility to have a one-on-one contact with every students in the school and he has been successful at it in spite of all other official assignment competing for attention. Every student, to him, needs to discover himself his strengths and weaknesses. With my headmaster, the hardworking students still has rooms to do better if only he could discover how and the lazy students needs only to discover his areas of interests and concentrate on it for his success. This is what he seeks to do for each students by spending time with them. An of course, he encourages the teachers to do likewise. In his words ’these little minds are going to become our leaders tomorrow and it is how well we impact them that determines what they do when they become our leaders -whether they lead us well or not. ’ His style has produced great changes in the life of students. Even other teachers are borrowing successfully from his style and they in turn are achieving great results with their students. I hope one of his products eventually rises to become the president of our great nation this will be a rewarding feather added to his cap.

Concept of Individualised Care: Geriatric Case Study

Concept of Individualised Care: Geriatric Case Study Explain what is meant by the term individualised care. Discuss, using examples from a second practice placement, how one individual patients /clients needs were met using this approach. An essay Introduction The traditional way of trying to assess if a particular treatment or the clinical condition of a patient has changed, is by running blood tests, clinical evaluation, and other laboratory tests. While these measures undeniably give us certain levels of information about a patient, they tell us virtually nothing about the disease process from a personal and social context. (Higginson et al 2001). No illness exists in a vacuum. This essay is a discussion of the concept of individualised care with particular reference to my recent placement on a geriatric ward. I am going to discuss the case of Mrs.J., a 83 yr. old lady. Mrs J has been on the ward for two weeks. She was originally admitted with a chest infection. She was very ill at the time of admission and it was not easy to get a history from her. We could only establish that she lived on her own and had been found by a neighbour who had called her General Practitioner who had then arranged her admission. Her chest infection was treated and she responded reasonably quickly. As she became more lucid, it became obvious that Mrs.J. had had a mild stroke leaving her with an expressive dysphasia. It was not possible to ascertain whether these changes had been present for a long time or had just come on, as she had not seen the General Practitioner for nine months prior to this admission. We also discovered that Mrs.J. had developed a mild form of Type II diabetes mellitus as she was putting out small but constant levels of sugar in her urine and her blood sugar levels were mildly elevated. In brief, her care plan called for her to mobilise with the physiotherapist, to receive speech therapy for her dysphasia, to see the dietician for advice regarding her dietary control of her Type II diabetes mellitus and to see the social work team for assessment for discharge as it was considered unlikely that she would actually be sufficiently self-caring to be able to discharge to her home. The nursing profession, almost by definition, is a very personal and interactive profession. (Yura et al 1998) In order to provide good individualised care there must be a number of interactions in place. The nurse must have a good understanding of the medical elements of the case and also have a good knowledge of the patient both as a person and of all their circumstances. (Meleis 1991) This helps to allow the formulation of good individualised care without making any inappropriate decisions that may be based on an incomplete understanding of the situation.(Holzemer et al. 1994) The case of Mrs.J. is complicated because of her expressive dysphasia. In a nursing context the â€Å"interpersonal processes† that are necessary to establish rapport and empathy were made very much more difficult. (Platt et al 1999). The verbal and motor cues that are a vital part of this essential process were not there by virtue of her cerebro-vascular accident, and it made proper and meaningful conversation very much more difficult. (Carpenito 1997). It was not helped by the fact that she did not appear to have any close relative that we could use to get information. It was not simply a matter therefore of deciding what was medically the best for her, but in order to try to engage with her on the level of empowerment and education, we had to try very hard to understand her feelings and situation in order to provide individualised care. (Woolhead et al 2004) If we try to apply the Roper Logan Tierney model of nursing care (Roper et al 1983) to Mrs.J.’s situation of needing dietary advice for her newly diagnosed Type II diabetes mellitus, the aim would be to try to provide individualised care and to take into account the degree to which the problems of her inability to communicate actually interferes with the other activities of daily living. (Howe et al. 2003). It is in this respect that the concept of individualised care becomes clearly apparent. For the average patient., it may simply be appropriate to fill out a dietetic referral slip and let the dietetic department do the rest. If we wish to fully implement the concept of individualised care, then we would need to establish that Mrs.J. needed and understood why she needed dietetic advice, that she could adequately understand what was being said, (Kuhse et al. 2001), and also make sure that the dieticians were fully aware of all aspects of the situation when they were able to visit her and give advice. (Newell et al 1992) This approach allows us to make an assessment of both the positive and negative aspects of the decision. We can also make an assessment of whether Mrs.J. would eventually be in a position to take responsibility for her own diabetic (or dietary) care in the long run. (Marks-Moran et al 1996) In individualised care, it is important to be as empathetic as possible to the patients needs. One must appreciate the fact that, in this particular case, the imposition of a diet may be seen by the patient as yet another (iatrogenic) restriction imposed upon an already severely restricted lifestyle. Generally speaking, concordance and explanation are better than dogma and enforced compliance (Marinker 1997). Another important aspect of individualised care, is the process of reflection (Gibbs 1998). It is generally comparatively easy to make clinical decisions, but the key to ensuring that they are actually the correct decisions for that individual patient, is to reflect upon them and consider all of the aspects of that particular patient’s case, which may not have actually been impinging upon the original decision making process. (Taylor 2000). For example, it is almost certainly the correct decision to invoke the help of the dietician to assist Mrs.J. in managing her Type II diabetes mellitus. It is however, possible that, upon reflection, Mrs.J. might not be able to adequately manage her diet because her motor problems now preclude her from going independently to the shops, and the person who buys her food for her may have absolutely no idea of the basic concepts behind the maintenance of a regular and restricted sugar intake. Conclusions and Discussion Mrs.J. ‘s case fortunately did have a comparatively happy ending. She accepted the dietician’s advice and proved to be remarkably adept at both managing and manipulating her dietary needs.(Carr et al 2001). It became apparent that part of her confusional state and her dysphasia, was actually due to her hyperglycaemia. As her hyperglycaemia improved and her blood sugar levels returned to more normal levels she rapidly became more communicative. The interpersonal interactions that we referred to earlier, then became both easier and certainly more meaningful. (Stowers et al. 1999). Mrs.J. improved to the point where she was well enough to allow discharge to warden assisted accommodation. Her warden came onto the ward to learn how to help manage the dietary considerations and was able to speak at length to the dietitian. I would like to think that the warden left the hospital as empowered and educated as Mrs.J. was. References Carpenito LJ. 1997 Nursing diagnosis. Application to clinical practice. 7th edition. Philadelphia: Lippincott Company, 1997. Carr AJ, Higginson IJ. 2001 Are quality of life measures patient centred? BMJ Vol18 Issue 42 2001 Gibbs, G (1988) Learning by doing: A guide to Teaching and Learning methods EMU Oxford Brookes University, Oxford. 1988 Higginson and Carr 2001 Measuring quality of life: Using quality of life measures in the clinical setting BMJ, May 2001; 322: 1297 1300. Holzemer W, Tallberg M, et al, editors. 1994 Informatics: the infrastructure for quality assessment improvement in nursing. Proceedings of the 5th international nursing informatics symposium post-conference; 1994 June 24–25; Austin, Texas. San Francisco: UC Nursing Press, 1994. Howe and Anderson 2003 Involving patients in medical education BMJ, Aug 2003; 327: 326 328. Kuhse Singer 2001 A companion to bioethics ISBN: 063123019X Pub Date 05 July 2001 Marinker M.1997 From compliance to concordance: achieving shared goals in medicine taking. BMJ 1997;314:747–8. Marks-Moran Rose 1996 Reconstructing Nursing: Beyond Art and Science London: Balliere Tindall October, 1996 Meleis A. 1991 Theoretical thinking: development and progress. 2nd edition. Philadelphia: Lippincott Company, 1991. Newell and Simon. 1992 Human Problem Solving. Prentice-Hall, Englewood Cliffs: 1992. Platt, FW Gordon GH 1999 Field Guide to the Difficult Patient Interview 1999 Lippincott Williams and Wilkins, pp 250 ISBN 0 7817 2044 3 London: Macmillian Press 1999 Roper Logan Tierney 1983 Using a model for nursing Edinburgh: Churchill Livingstone Stowers K, Hughes RA, Carr AJ.1999 Information exchange between patients and health professionals: consultation styles of rheumatologists and nurse practitioners. Arthritis Rheum 1999; 42(suppl): 388S. Taylor. B. J (2000) Reflective Practice: A Guide for Nurses and Midwives. Buckingham: Open University Press. Buckingham 2000 Woolhead G, Calnan M, Dieppe P, et al. 2004 Dignity in older age: what do older people in the United Kingdom think? Age Ageing 2004;33:165–70. Yura H, Walsh M. 1998 The nursing process. Assessing, planning, implementing, evaluating. 5th edition. Norwalk, CT: Appleton Lange, 1998. PDG Word count 1,562 Muhammad Rafiq Azam Architect: Case Study Muhammad Rafiq Azam Architect: Case Study Table of Contents (Jump to) Introduction Analysis Climatic condition Architectural theory Clients Culture Materials Discussion Conclusion References Book resources Internet resources Introduction: The purpose of indicting this particular essay is to understand architecture via language especially in term of vocabulary, grammatical structure; both physical and intellectual. Through certain arrangement, it carries message and communicates meanings. Rafiq Azam had been chosen as the target of analysis of self and architecture. Muhammad Rafiq Azam is an award-winning architect. He is also a globally acclaimed architect of vernacular architecture from Bangladesh. Shatotto is an architectural studio led by Rafiq Azam, which specialized in architectural aesthetics inspired by lush, riverine landscape of Bengal delta, and ancient architecture heritage of particular region. South Water Garden is a project by Shatotto which was being executed by Shatotto under the lead of Rafiq Azam. It was an apartment building project which located at United Nations Road, Baridhara diplomatic zone, Dhaka, Bangladesh. It is a region not much an exception in term of green. A lake and a narrow strip of green patch on the west of the plot is a fortune. The built area of particular project is about 33600 square feet and had been cost about 576000 US dollar. The particular project was owned by South Breeze Housing and had been completed in 2007. Analysis: In analyzing and theorizing the south water garden imbued architecture quality in term of climatic condition, architecture theory and factors of client, culture and material as well, the analysis depicted that: In term of climatic condition: Apparently, Dhaka undergoes a drastically scorching climate, which characterized as wet, hot and humid climate as it has been categorized under koppen climate classification. Dhaka has been determined as it possess of tropical savanna climate as well. Furthermore, the particular city also has a distinct monsoonal season. In order to design a responsive building, Rafiq Azam had to take account into Dhaka’s climatic conditions as premise. First and foremost, the orientation of building sun screening faà §ade in response to climatic condition of Dhaka is necessarily required in order to reach the standard thermal comfort level in accord to human comfort. Via the analyzing of South water Garden buildings’ plan orientation and building configuration as well, it was obviously to identified and figured out that Rafiq Azam’s intention on creating a parallel configuration. Via the particular array and permutations, the parallel respective building’s blocks tend to act as protective screen in against to direct exposure to summer solstice and winter solstice during the noon. Conclusively, the southern block aids to shade the northern block during the winter solstice, in contrary, the northern block aids to shelter southern block during summer solstice. The incorporation of two hundred square feet of green patch in front of the building on the east road and utilization of large tree and lake on the west as cooling device for the apartment buildings create a balanced interrelation with building configuration in opposing the unstable climatic conditions of Dhaka. Simple interior is connected to beautiful lake and large trees on the west, enabling the south east summer breeze flowing via the entire house. Apart from that, the intention of respective parallel blocks also enables itself to achieve optimal light density for residents’ daily activities. Therefore, sun path effects had been considered as primarily factor as it contributed much i nfluences on building’s comfortability to live. Tactics of Orifice consideration in response to prevailing wind and summer breeze is also a mean to achieve optimal cross ventilation in order to fulfill the human comfort level. The south east and east prevailing wind flow through the house, simultaneously drifting away the heat that gained inside the apartment aid to create a cozy atmosphere inside the apartment buildings. In term of architectural theory: South Water Garden is designed based on phenomenological architecture. Preliminary, looking deep into Dhaka geographical situation as the land characterized with tropical vegetation and moist soils in the primarily was currently being destructed as these all were replaced by construction of multi-storeys building and other real estate developments. Traffic congestion and industrial waste has drastically resulted the deteriorating of air and water pollution. Hence, the regional biodiversity was being demolished. The opposing current aspect of philosophy create trend of creating green in order to preserving extinction of it stimulates local architects to take step into phenomenological architecture especially Rafiq Azam. In response to the particular environment’s situation, an intention of retention among the green and originality of Dhaka’s elemental human experiences, natural features were incorporating into the South Water Garden design in order to create a building design which is concretely defined as â€Å"the place† Dhaka, as well as the South Water Garden residents’ experiences among Dhaka’s originality coincidentally take place in the building. In ground floor plan, Rafiq Azam arranged interior spaces in a simple functional way in order to emphasize on the connectivity between building interior and exterior. By achieving this, he’s skillfully utilizing natural elements such as lake and large trees on the west as transition space that gradually emanating to the surrounding. In contrary, this condition facilitated particular permutation and arrangements of design maneuvering away from abstractions of science and its neutral objectivity as well. In the orizing Rafiq’s architecture via analyzing of South Water Garden roof plan, the imbued intention of connectivity between roof and ground is being emphasized through the two roof tops design of South Water Garden. Incorporation of green living at roof tops is to respond natural elements of rear plot. The continuity of roof tops green to west ground natural features enhances the interrelation of both which then established a strong connectivity among them. Apart from that, the both roof tops of the apartment buildings were created in a way that evidently displays the quality of human experiences of green living as the community green of roof tops which encompassing lawns and bushes subtlety embracing the residents into a sense of Mother Nature. A small pavilion was located poetically at the midst of green community which formed a strong desire toward the nature. This scheme then transformed into a subtropical architectural vocabulary which addressing Rafiq Aza’s concern on shortage of green space in Dhaka. In term of clients Rafiq Azam had been assigned to work with an area of seven thousand five hundred square feet plot. This was a project that formed through the deal between landowner and developer. They both agreed to divide the land in an equal two pieces respectively to construct two six storied buildings of two thousand eight hundred square feet floor area each in order to share equally each. In looking deep into this particular condition, Rafiq Azam’s consideration on requirement that insisted by the clients also influenced much of the design. The clients insisted to put the design into a challenge in terms of creating open green space. In respond to client’s requirement, Rafiq Azam suggested to take forty square feet over seven thousand five hundred square feet from the plot impartially which placing along with eight feet gap of two building respectively, five feet road set back as per rule in order to create a two hundred square feet of green patch in front of the building on the e ast road. This is quite emphasizing of direct residents’ experience toward the buildings as well as the intimacy of natural elements with the users was being created. In term of culture: The richest heritage is formed in neighboring region and lesser developed civilization, as South Water Garden which is located at United Nations Road, Baridhara diplomatic zone. In response to this condition, the arrangement of South Water Garden with no boundary wall notion delivers a more friendly approach toward the local residents. Little pews are placed which delivered a token of respect for pedestrians and community living around. The creation of small pavilion on the roof tops enables gatherings and roof party to be occurred among the neighborhood, which cordially implement the building language co-relation to achieve a hormonal atmosphere amidst the environment. In term of materials: Major buildings in Dhaka, Bangladesh had used brick and concrete as construction materials as these are the most responsive materials to Dhaka’s subtropical climate. In response to surrounding context, exposed brick and concrete are majorly being utilized as construction materials in South Water Garden Apartment. Moreover, the utilization of exposed as cast structural beam and column exterior with terracotta brick in fill is also an approach to subtropical climate of Dhaka that being intended by Rafiq Azam. The selection of materials is quite responsive to human comfort level. Discussion: Rafiq Azam architecture is quite based on experience of space and sensory properties of building materials. This might due to his childhood experiences. By acknowledging that most of the architectural production in Dhaka are dominated on quantitative which driven by profitable motives, he realized that most architect’s keen of sensibility towards a social, ecological and conceptual content is minimized. Growing up in a city which is excessively illustrates segregation of individual architecture as a singular building in a schmooze of materials such as glass, metal, and concrete, there are probably no initiative in thinking much, especially ways of creating an urban which ensemble of various kinds of spaces, which from private to communal, and from hard to green conditions. It was no hard to imagine that with all types of buildings and spatial arrangements coming out of a calculus of market dynamics and borrowed style of architecture. This strictly constricted the architects un til only left with the privilege of addressing buildings with windows. Additionally, Bangladesh has a unique relationship with water, and their sensibilities to its bounty and destruction are a tangible part of the national psyche. The Bangla axiom paanir opor naam jion (water is another life) aptly demonstrate this psychological architecture and the determinative influences of the more than fifty trans-boundary rivers between India and Myanmar, with all their hydrological, social, economic, and political ramifications. With Azams strong impression towards all the impact in his childhood, little wonder then that water bodies are a constant architectural features for Rafiq Azam which is giving out the unrestricted and exposure kind of mood towards the whole city. And his desire to revitalize nostalgia is as ubiquitous in his designs as the water itself in Bangladesh. In his architectural theory, his building is not compendious as the locality, in contrary; it ought to be encompassing of local concretely characteristics or atmosphere which being illustrated via the use of material substances, shape, texture, and color. For instances, the use of cast structural beam and column exterior with terracotta brick in fill is simple way of approach toward subtropical climate of Dhaka as well as the materiality of intimate locality experiences. The consideration of human sensory experiences of building materials is obviously demonstrated through the human comfort responses’ design. In the means of creating spaces, Rafiq Azam allows certain spaces with identical functions to embody a different architectural quality in accord with the local unique characteristics in term of culture and environment conditions. For instances, the local gathering culture was being incorporated into South Water Garden’s roof tops design as the roof pavilion was being created for roof top party. Rafiq Azam attempts to implement his architecture return to things, somehow maneuvering away from abstractions of science and its neutral objectivity. By achieving this, he tries to make things priory happens to be conveys it unique conversations with its place the relevant topic. His design then becomes settlement of different scales in contrasting with surrounding other components. The paths between these subsequently create the Rafiq’s design become secondary defining characteristics of place. The distinction between these conditions offers him the step toward the phenomenological approach. For instances, the emphasis of connectivity inside and outside by Rafiq has been vividly proved via the South Water Garden’s design. Both of the roof tops were created as community green which forms a connection between roof and ground. Conclusion References Book resources Rosa M.F., Kazi K.A. Philip Goad. (2013). Rafiq Azam – Architecture for Green Living. Italy: Skira editore S.p.A. Internet Resources http://www.architecturenewsplus.com/projects/2218 http://archpresspk.com/new-version/Rafiq-azam-book.html http://www.worldarchitecture.org/main/winners.asp?winarchive=11thcyclecyc=11 http://archpresspk.com/new-version/architect-rafiq-azam-interview.html